Proud Alum
Since 2013, Erin Benzakein, founder of Floret, has trained thousands of aspiring and experienced flower farmers and floral designers. She specializes in teaching small-scale flower farming and natural floral design techniques. Widely recognized in the press, she has cultivated a global community of passionate flower enthusiasts.
Rochelle is a proud member of Floret's Class of 2024 and part of the global community.
Santa Cruz Dahlias™
We are a licensed seller of Santa Cruz Dahlias™. Their trademarked varieties can be freely grown, multiplied, traded, or donated. Growers can freely sell the cut flowers. They can freely harvest and share or sell seeds. Customers who purchase trademarked varieties may not sell cuttings, tubers, or plants without a trademark license from Santa Cruz Dahlias™.
Member Association of Specialty Cut Flower Growers
ASCFG's mission is to support specialty cut flower growers by creating accessible educational opportunities and research for growers at every stage in their development of financially sustainable businesses. ASCFG builds community through peer-to-peer learning and mentorship. The organization shares an interest in environmental sustainability and the pursuit of personal and financial well-being and success.